THE MAN THEY CALL JUICE
I grew up in Utah, which means I was water and snow skiing by 6, completely unfamiliar with swear words, and the only kid I knew who managed to break his neck instead of an arm or leg.
I have an affinity for bolo ties, bakeries, and classic barber shops. My spirit animal is Chip Gaines, I regret bleaching my hair in high school, and I’m now doing my darnedest (case in point) to rewild my children. Oh, and it’s true, most people call me Juice.
What I do when I’m not bombing down a mountain on a bike or chasing my kids barefoot through the backyard:
I lead creative teams that do work people actually want to watch, share, line up for—and yes, sometimes even tattoo on their bodies.
At YETI, that meant helping grow the business from $700 million to $1.6 billion by building an in-house creative agency that fueled a brand people were proud to pay good money for—and rep on their hats and truck bumpers. At Solo Stove, it meant convincing the world Snoop Dogg quit smoke—earning 19.5 billion media impressions and over $100 million in earned media value. And at Owala, it meant crafting a brand experience for a new product drop that had people lining up (nearly a mile long) before the sun even came up in Los Angeles.
I don’t just make ads. I develop brands people are obsessed with—and teams that love the process of getting them there.
