A Thirst of Its Kind

Client: Owala

FreeSip on a Tumbler? Now that’s a big sipping deal. To celebrate the future of hydration, we hosted a huge product reveal in Texas where crowds formed before the sun was up and everyone left with a new FreeSip Sway or Tumbler. Of course, the event was just part of the product launch, with supporting assets across social and web.

Event

Video

Subdued Hues

Owala has become known for its funky color combinations - purple lid, yellow button, pink bottle, and blue handle. We launched a neutral collection to show people that we also know how to tone it down. Results? Rose Quartz was consistently sold out for the next 6 months.

Fairways for Days

The first golf ball–textured water bottle in company (world?) history deserved a launch as bold as the product itself, so we hit the course to shoot a collection of social-first videos to showcase the bottle and build hype. Fairways for Days sold out in less than a minute, then teed up one of the biggest sales days in company history (thanks to a flood of backorders).

Birthday Bash

5 years. 5 parties. 10 epic bottles. This was a fun one to make.